I <3 Frivolity: Why I Like “Likes,” Even If I’m the Only One

Today Twitter made a small but significant change: It swapped the star-shaped “favorite” button for a heart-shaped “like” in an attempt to make the platform more welcoming to newcomers. Twitter users promptly lost their minds, which was really to be expected given that Twitter users (myself included) lose their minds on a pretty regular basis.

The reactions from accounts I follow generally ranged from neutral curiosity to outrage. Most people seem to think it’s unnecessary “dude-fussing” at best, and a catastrophe at worst. Gizmodo put up a guide to replacing it, which at least one person in my feed immediately used to bring back the star. In short, no one really likes the heart.

Well, that’s not quite true. I like the heart. Continue reading →